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However, the Spanish national team sacked Lopetegui a day prior to the tournament, stating that he had negotiated terms with the club without informing them. The club then began re-shaping the squad in the summer of 2018, which included the sale of Cristiano Ronaldo to Juventus for a reported €117 million. Madrid began their 2018–19 campaign by losing to Atlético Madrid 2–4 a.e.t. in the 2018 UEFA Super Cup. After a 1–5 loss to Barcelona in El Clásico on 28 October which left Real Madrid in the ninth place with only 14 points after 10 games, Lopetegui was dismissed a day later and replaced by then Castilla coach, Santiago Solari. On 22 December 2018, Real Madrid beat Al Ain 4–1 in the FIFA Club World Cup and became the outright record winners of the Club World Cup with four titles.
Madrid entered the Copa del Rey as the defending champions, but lost 3–4 on aggregate in the quarter-finals to Barcelona. In the same season, Cristiano Ronaldo became the fastest player to reach 100 goals scored in Spanish league history. In reaching 101 goals in 92 games, Ronaldo surpassed Real Madrid legend Ferenc Puskás, who scored 100 goals in 105 matches. Ronaldo set a new club mark for individual goals scored in one year and became the first player ever to score against all 19 opposition teams in a single season. Real Madrid began their 2016–17 campaign, which was to be Zidane's first full season in charge of the club, with a victory in the 2016 UEFA Super Cup against Sevilla. On 10 December 2016, Madrid played their 35th-straight match without a loss, which set a new club record.
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Madrid's second match of the season – and final match of August – was a 0–1 away win at Granada, where a goal from Benzema ensured the victory for the club. Concluding the summer transfer window, Real Madrid had signed five players, as well as promoting three more from the youth system. Madrid had spent €165.5 million in the window and generated €108.5 million from sales, resulting in a net loss of €57 million. On 7 August, Real Madrid faced Chelsea in the ICC final, led by former manager José Mourinho.
It was decided that Real Madrid would wear black shorts in an attempt to replicate the English team, which had also inspired Madrid's original white kit, but the initiative lasted just one year. After being eliminated from the cup by Barcelona with a 1–5 defeat in Madrid and a 2–0 defeat in Catalonia, President Parages decided to return to an all-white kit, claiming that the other kit brought bad luck. By the early 1940s, the manager changed the kit again by adding buttons to the shirt and the club's crest on the left breast, which has remained ever since. On 23 November 1947, in a game against Atlético Madrid at the Metropolitano Stadium, Real Madrid became the first Spanish team to wear numbered shirts.
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Ronaldo completed the hat-trick in the second half, with the game ending 5–1 to Real. Madrid travelled to Levante, recording a 2–3 away win, with goals from Sergio Ramos, Álvaro Morata and Ronaldo, coming back from 2–1 down. Real Madrid then hosted Málaga in a 2–0 home win, with goals from Di María and Ronaldo.
The following year, the club had its training ground rezoned and used the money to begin assembling the Galácticos team by signing a global star every summer, which included Zinedine Zidane, Ronaldo, Luís Figo, David Beckham and Fabio Cannavaro. It is debatable whether the gamble paid off, as despite winning the UEFA Champions League and an Intercontinental Cup in 2002, followed by La Liga in 2003, the club failed to win a major trophy for the next three seasons. Off the field, the Zidanes y Pavones policy resulted in increased financial success based on the exploitation of the club's high marketing potential around the world, particularly in Asia. For the last season of the century, 1999–2000, the squad was still led by the older veterans such as Fernando Hierro, Fernando Redondo, Roberto Carlos and Raúl González. Real added the budding young talents of Fernando Morientes, Guti and Iker Casillas, supported by the arrival of Steve McManaman and Nicolas Anelka from the English Premier League, alongside local talents Míchel Salgado and Iván Helguera.
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However, they were then knocked out of the Copa del Rey at the semi-final stage by Barcelona, losing 1–4 on aggregate. On 5 March 2019, Real was defeated by Ajax 1–4 (3–5 on aggregate) at home, crashing out of the Champions League at the round of 16 stage after eight consecutive semi-finals appearances. On 11 March 2019, Real Madrid dismissed Solari and reinstated Zidane as the head coach of the club.
Real Madrid led the first league season until the last match, a loss to Athletic Bilbao, meant they finished runners-up to Barcelona. Real Madrid won its first league title in the 1931–32 season and retained it the following year. In between two crucial battles against Bayern, Madrid easily dispatched of Osasuna 4–0 in the league thanks to a brace from Ronaldo, which consisted of two marvelous long shots, plus goals by Ramos and Carvajal.
Benítez's departure was announced along with the promotion of Zinedine Zidane to his first head coaching role. Under Zidane, Madrid managed to turn the odds in its favor, ultimately winning the Champions League, something no one expected. Finally, on 28 May, Real Madrid's eleventh Champions League title was won thanks to a 5–3 penalty shoot-out victory over rivals Atlético Madrid after a 1–1 draw in the final, with the achievement being termed "La Undécima". They also competed in the UEFA Champions League for the 15th successive season, losing in the semi-finals to Bayern Munich in a penalty shoot-out after a 3–3 aggregate tie.
Among the club's on-field records is a 22-game winning streak in all competitions during the 2014–15 season, a Spanish record and fourth worldwide. The same season, the team tied the record winning streak in the Champions League, with ten games. In September 2017, the club equalled the record of the Brazilian club Santos, starring Pelé, by scoring in their 73rd consecutive game. Real Madrid has maintained the white shirt for its home kit throughout the history of the club. There was, however, one season that the shirt and shorts were not both white. It was an initiative undertaken by Juan Padrós in honor of an English team Corinthian F.C., which he had met on one of his trips, one of the most famous teams at the time known for its elegance and sportsmanship.
Real Madrid was valued at €3.47 billion ($4.1 billion) in 2018, and in the 2016–17 season it was the second highest-earning football club in the world, with an annual revenue of €674.6 million. In November 2018, the average first-team pay at Madrid was £8.1m ($10.6m) per year, making it the second-highest paid sports team in the world after Barcelona. In 2022, Forbes listed Real Madrid as the most valuable football club in the world, at $5.1 billion. Another match that is often played in the European Cup/Champions League is Real Madrid vs Juventus, the most decorated Italian club. They have played each other in 21 matches and have an almost perfectly balanced record , as well as nearly the same goal difference . In June 2009, the club broke its own record for the highest transfer fee ever paid in the history of football after purchasing Manchester United star Cristiano Ronaldo for €94 million (£80 million).
On 9 May 2006, the Alfredo Di Stéfano Stadium, named after club legend Alfredo Di Stéfano, was inaugurated in the Real Madrid City, where Real Madrid usually trains. The inaugural match was played between Real Madrid and Stade de Reims, a rematch of the 1956 European Cup final. Real Madrid 6–1, with goals from Sergio Ramos, Antonio Cassano , Roberto Soldado , and José Manuel Jurado. The venue is now part of the Ciudad Real Madrid, the club's training facility located outside Madrid, in Valdebebas. The stadium's capacity is 5,000 people, and it is Real Madrid Castilla's home ground.
On 18 December 2016, the club defeated Japanese outfit Kashima Antlers 4–2 in the final of the 2016 FIFA Club World Cup. Their unbeaten streak ended after a 1–2 away loss against the same opposition in La Liga three days later. The team then was knocked out of the Copa del Rey by Celta Vigo 3–4 on aggregate.
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